Still discussing the ways to establish your company in Brazil (see yesterday Blog: Steps to Establishing an Office in Brazil), trading companies could be another type of, basically import marketing organization, to set foot in Brazil.
Although principally designed as an export promotion tool, trading companies may play a role in importing through direct purchase or counter trade activities. The operation of Brazilian trading companies is open to foreign as well as to national interests.
In Brazil, trading companies are called "empresas comerciais exportadoras", "companhias comerciais", or "companhias de comercio exterior". They are set up to give small and medium-sized manufacturers the same operational flexibility as large manufacturers in promoting Brazilian exports, especially of non-traditional exports.
Whichever form of market entry is selected, the bottom line for an international companies is to do your homework before entering the Brazilian market.
Common sense and long-term approaches are a good idea too, but, if you are not sure about the way to go, we’re here to help you grow your business in Brazil.
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